About Us

Careflare was founded by two brothers in November 2025 following their own family’s experience with social care.

After a long battle with dementia, their mother moved into a nursing home. During visits and conversations with staff and management, they became increasingly aware of the challenges surrounding reporting culture, communication, and organisational learning within the sector.

Coming from backgrounds in two highly safety-critical industries — aviation and medicine — one as an airline captain and the other as a consultant doctor — they had seen first-hand how open reporting, human factors, and just culture principles had helped improve safety, learning, and operational awareness over time.

It raised an important question: Why should social care be any different?

The idea for Careflare was born from a belief that incident reporting should feel simpler, more supportive, and more focused on learning rather than blame or excessive administration.

Developed alongside feedback from care professionals, managers, and CQC inspectors, Careflare was designed to help organisations strengthen reporting culture, identify patterns earlier, preserve organisational learning, and support safer care through practical operational insight.

We see Careflare as more than just a reporting platform. We want to build long-term partnerships with care organisations that are committed to learning, openness, and safer care.

As Careflare develops, we aim to continue introducing principles from human factors, just culture, and other high-performing safety-critical industries to help support stronger communication, operational awareness, and organisational learning across social care.

Our goal is not simply to help organisations record incidents, but to help create environments where people feel supported to speak up, reflect, learn, and improve together over time.

We believe social care deserves reporting systems that encourage openness, reflection, and continuous improvement — without unnecessary complexity.

Our Team

We’re a small team with a big mission.

Unlike large software companies focused on scale and complexity, Careflare was built to stay practical, responsive, and closely connected to the organisations we support.

Our size allows us to focus on what matters most — meaningful operational improvement, strong relationships, and first-class support for the people using the platform every day.

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Tom

Co-Founder and Head of Product

Tom is an airline captain with extensive experience operating within one of the world’s most safety-critical industries. Throughout his aviation career, he has worked within highly developed systems focused on human factors, just culture, operational learning, and continuous safety improvement.

Modern aviation has evolved through open reporting culture, structured learning from incidents and near misses, and a strong understanding of how human performance, communication, systems, and operational pressures influence safety outcomes. These principles played a significant role in shaping the vision behind Careflare.

Drawing on experience from aviation safety culture and operational oversight, Tom is passionate about helping bring more supportive, learning-focused reporting approaches into social care — with a focus on openness, reflection, organisational learning, and safer care environments.

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Dave

Co-Founder and Director of Human Factors and Clinical Safety

Dr David Melia is a Consultant in Intensive Care Medicine and Anaesthesia at Barts Health, London, with experience in human factors, simulation training, crisis resource management, and healthcare safety culture.

Alongside leading large-scale training programmes in the UK and internationally, he has held regional advisory responsibilities relating to training quality, organisational learning, and responses to GMC National Training Survey concerns.

His work in communication, teamwork, and safer systems helped shape Careflare’s learning-focused and human factors-informed approach to reporting and operational oversight.

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Nick

Director and Head of Growth and Partnerships

Nick brings over 18 years of experience working across the social care sector, having supported care providers, operators, and frontline services through a range of staffing and workforce-focused roles.

Having worked closely with care organisations of all sizes, he has developed a strong understanding of the operational pressures facing modern social care — including staffing challenges, communication, governance demands, and day-to-day service delivery.

His experience working alongside care providers across the sector has helped shape Careflare’s practical, relationship-led approach, with a focus on supporting organisations through meaningful operational improvement rather than overly complex software processes.

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Steven

Governance and Regulatory Advisor

Steven brings extensive experience as a former CQC inspector, having worked closely with care providers, governance teams, and inspection frameworks across the social care sector.

His experience across quality assurance, safeguarding oversight, reporting processes, and regulatory expectations has helped shape Careflare’s practical and inspection-aware approach to reporting, organisational learning, and operational oversight.

Having seen first-hand the challenges many services face around reporting culture, governance burden, and fragmented systems, Steven has played an important role in helping ensure Careflare remains practical, supportive, and aligned with the realities of modern social care environments.

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Sarah

Care Home Operations Advisor

Sarah has over 15 years of experience managing residential and nursing care services, with a strong focus on team culture, safeguarding, operational oversight, and quality improvement.

Having worked closely with frontline care teams, families, and senior leadership, she has provided valuable insight into the day-to-day realities of incident reporting, governance pressures, staffing challenges, and operational workflows within care environments.

Her practical experience has helped shape Careflare’s focus on simplicity, accessibility, and creating reporting systems that support staff engagement, organisational learning, and safer care without adding unnecessary administrative burden.

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